- 301 redirects to preserve search engine rankings
- Avoiding duplicate content and use of the canonical tag where relevant
- Dynamically generate search engine friendly URLs for product and content pages e.g. www.yoursite.com/category-name/product-name instead of www.yoursite.com/productdetails.aspx?pid=037012&cid=144&language=en-GB
- Ability to specify / edit URLs for individual pages via CMS – important for campaign landing pages and microsites
- Support for linking of product pages and content pages to improve internal linking – should be delivered via the Catalogue Management tool or CMS
- CSS absolute positioning for text links on product list pages to ensure the first link for each product is keyword rich
- Dynamic XML sitemap that is submitted on a regular basis
- HTML sitemap that is auto generated based on your catalogue and site structure
- Support for rich snippets within platform – encoding of data in RDF format e.g. customer ratings & reviews
- Custom 404 error page and automated report to flag error pages so your internal team can take action (you can achieve this through a separate monitoring tool such as Indiabook)
- Robots.txt file is provided and you can access and edit when required
- Core provision for meta content (title, description, keywords) that is auto generated when you load new products and content pages and can also be edited easily from within the CMS
- Text links in navigation not images; if coders are using sIFR (flash replacements) push them for clarification on how this is being done to ensure it complies with accessibility standards
- Keyword optimised H tags within html for headings – structure for use of H1 to H6 to provide a relevant hierarchy of content
- Ensuring flash objects are search engine friendly
- Ensuring pdf content is readable e.g. captions for images, document meta data
- Graceful degradation – when elements like JavaScript are disabled in the browser, key content is still visible to search engine spiders/bots as well as to visitors
- RSS feeds to support product and news announcements e.g. deal of the day
- Page load time to meet agreed threshold but make sure you define how load speed is measured e.g. after all page elements have loaded – this factor will be included in Google’s algorithm in 2010
- Social media content such as blogs are hosted on your primary website domain using an SEO friendly blog engine (e.g. Wordpress is better than Blogger) - blogs usually sit on a sub-domain such as blog.yoursite.com to ensure you benefit from the search engine juice.
econsultancy.com/uk/blog/5525-top-20-seo-requirements-for-any-ecommerce-platform